Budweiser Taps the Perfect Theme for This Time

What could be more American than an immigrant’s story of arriving in America?

One immigrant, Adolphus Busch, found his way from Germany to St. Louis in 1857. This is his arrival story in 60 seconds.

“When Budweiser told us they wanted to celebrate those who embody the American spirit, we realized the ultimate story lived within their own brand history,” said Anomaly Global Chief Creative Officer, Mike Byrne.

The spot was filmed in New Orleans and directed by Chris Sargent, who also directed Budweiser’s 2015 “Not Backing Down” commercial.

“Adolphus would be proud to know we are continuing to celebrate his legacy and his relentless pursuit to create the most iconic beer brand in the world,” said Steven Busch great-great-grandson of founder, Adolphus Busch. “It’s an honor to follow in his footsteps in the beer business. He lived the American dream and his perseverance, hard work and unwavering commitment to quality laid the foundation for the success of Budweiser and this great company.”

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.