Leo Burnett is doing something smart on Instagram. The agency is using the platform to showcase its people in their natural settings. The images, like most photos on Instagram, are not from a formal photo shoot. They're casual snapshots, supported in some cases by Q+A in the comments. For example, creative director Scott Smith, in response to a question says, "The best creative always comes out of one idea building …
Word of Mouth Marketing Association Swallowed Up By Big ANA Fish
The Association of National Advertisers (ANA), one of the oldest and most venerated trade association in the marketing industry, today announced it is acquiring another leading trade group, the Word of Mouth Marketing Association (WOMMA). A big (and great) day for @WOMMA and @ANAmarketers! Huzzah!https://t.co/U0218eXZk7— Spike Jones (@spikejones) January 3, 2018 Founded in 2004, WOMMA is the leader in …
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Confident Carolers Sing Spirited Songs of Holiday Savings
A recent SunTrust survey indicated that 43 percent of Americans feel pressured to overspend during the holidays, suggesting that financial anxiety is taking its toll on many Americans. SunTrust has an answer in its onUp Challenge, a free, gamified program from SunTrust that helps players make real progress toward financial goals – especially during the holidays. https://youtu.be/9VaAonoJIPU The spots, …
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Brevity Is The Soul of Wit, But Not On Twitter, Not Anymore
Twitter doubled down on its character limit this week. Users of the social media platform are now able to update in 280 characters—twice the previously allotted character count. The news isn't going over particularly well in certain circles. At least two literary lions loathe the change. Twitter’s destroyed its USP. The whole point, for me, was how inventive people could be within that concise framework. …
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Sunday Showdown: Don Trump Versus The NFL
Today is an historic day in the National Football League. In addition to today's slate of games, there's a media game being played by Don Trump. It's another game he can never win. On Friday, the President of the United States—in an effort to stir up more racial and class hatred—called NFL players who take a knee during the National Anthem "sons of bitches". The NFL's owners, coaches, players, player's …
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Greasy Pizza Is All Good On Instagram
Pizza is a wonderful culinary creation and one of America's most beloved foods. Pizza practically sells itself—even when it's greasy and kind of gross. Take Domino's and the brand's hyper-authentic approach on Instagram. When your pepperoni pizza is on point. ? A post shared by Domino's Pizza (@dominos) on Sep 8, 2017 at 6:12am PDT According to Fast Company, the pizzas Domino’s photographs are …
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Hey Brother, Your Stock Photography Is Showing
Stock photography and videography is the bane of any respectable art director's existence. Or is that a tired old fable that makes little sense today? The knock on stock has always been that anyone can use it and everyone does. Yet, there's no law against using stock well. https://youtu.be/KG_i7oWzTyU The "Generic Millennial Ad" above was created for Dissolve, a purveyor of stock videography, by And/Or …
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Social Media Marketing Is Fast; Control Freaks Step Back
If @Apple's brand team applied itself in social media channels, its flock of fanboys and fangirls would be all over it. Whether Apple needs social media to create or sustain interest is questionable, which may explain why the company that works in a new spaceship-like building barely deigns to dabble in the medium. Tim Nudd of Adweek provides context: That Apple is finally joining Instagram may be a …
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