If @Apple’s brand team applied itself in social media channels, its flock of fanboys and fangirls would be all over it.
Whether Apple needs social media to create or sustain interest is questionable, which may explain why the company that works in a new spaceship-like building barely deigns to dabble in the medium.
Tim Nudd of Adweek provides context:
That Apple is finally joining Instagram may be a surprise, but the content strategy really isn’t. As a brand with a tightly controlled brand voice, Apple has long resisted getting its hands dirty in social, where spontaneity and honest connections are everything.
Interestingly, Microsoft isn’t too good or too careful to play in the social sandbox. On Facebook, the technology brand has more than 11.7 million followers. That’s the population of several large cities combined.
