A recent SunTrust survey indicated that 43 percent of Americans feel pressured to overspend during the holidays, suggesting that financial anxiety is taking its toll on many Americans.
SunTrust has an answer in its onUp Challenge, a free, gamified program from SunTrust that helps players make real progress toward financial goals – especially during the holidays.
The spots, developed by SunTrust and their agency partner 22squared, highlight a group of confident carolers who bring goodwill and financial wisdom to all.
“With Confidence Carolers, we found a way to bring financial topics to the surface in a way that doesn’t kill your eggnog buzz,” added Al Patton, SVP, Executive Creative Director at 22squared.
As part of the campaign, SunTrust will launch its first custom Snapchat lens. This is an interactive lens that turns users into a group of holiday carolers.