The Association of National Advertisers (ANA), one of the oldest and most venerated trade association in the marketing industry, today announced it is acquiring another leading trade group, the Word of Mouth Marketing Association (WOMMA).
— Spike Jones (@spikejones) January 3, 2018
Founded in 2004, WOMMA is the leader in ethical word of mouth marketing practices through its education, professional development, networking opportunities, and knowledge sharing with top industry marketers, all areas of keen interest to ANA members. WOMMA’s membership is made up of the most innovative companies committed to progressing the word of mouth marketing industry through advocacy, education, and ethics.
“This is an important day for the ANA,” said ANA CEO Bob Liodice. “Just as our previous acquisitions allowed us to increase member services in disciplines where we found ourselves wanting, this opportunity allows us to focus more on word of mouth marketing and social media than we’ve been able to do in the past. It’s a great boon for our members and a significant step in our evolution as a national trade organization dedicated to serving all facets of the marketing community.”
Terms of the agreement were not disclosed.
Liodice said the WOMMA agreement will enhance the ANA’s already robust benefits portfolio through additional professional development opportunities, webinars, conferences, local events, and an awards program dedicated to word of mouth marketing.
“All of us at WOMMA are thrilled to join the ranks of the ANA,” said Spike Jones, Chair of the WOMMA Board and VP of Strategy at Spredfast. “We’re extremely proud of what we’ve accomplished for the word of mouth industry in the research, ethics and influencer/advocacy spaces, and now the next evolution of WOMMA begins. Becoming a division of the ANA allows us to take full advantage of the resources, diverse member base and thought-leadership the ANA has carefully cultivated.”