Legal Sea Foods, the Boston-based, family-owned and operated restaurant group that has 30+ locations along the East Coast, is picky about the fish it sources and serves. https://youtu.be/rUMLNCUDIwU In the three spots from DeVito Verdi, fish lament that they just aren’t good enough to be selected by Legal Sea Foods. Thankfully, the Blues heals all, even fish. I also like the brand's Instagram, which is 100% …
Make Room For HR In Your Company’s Social Feeds
Not too long ago, people used to "break in" to advertising. That's how hard it was to land a job at a top creative agency. Today, even the best agencies need to make an effort to recruit talent. Witness Brunner's self-promotional efforts on Twitter: We offer careers where you’re not holed up over a laptop all day. Apply for our open copywriter position here: https://t.co/Yzc6HQYUFJ …
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Update from the Animal Farm: Raw Diets for All!
This new campaign for food box delivery service Stubborn Farmer puts a humorous twist on popular social-media recipe videos. https://youtu.be/1z-Qbd1mtYA https://youtu.be/-58Ln2QkOMg Rather than showcase what goes into the boxes, the spots from Toronto-based creative agency Rain43 go further down the food chain to highlight the company’s commitment to transparency while encouraging customers to sign up for …
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Lead Prospects To The Funnel of Love
What exactly does “digital transformation” mean and why should we care? It means that people are discovering and interacting with brands in new ways, putting an onus on agencies and clients to evolve. Specifically, the data-driven digital world is challenging marketers to find more effective engagement strategies throughout the marketing funnel. It demands new skill sets and expertise and is challenging traditional …
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Vapormax To The Stratosphere
According to Adweek, Space150 attached Nike’s new Vapormax to a weather balloon and sent it high into the stratosphere. The shoe looks nice up there, I must admit. But why is this shoe 117,500 feet above the California desert? Is Nike just doing it because they can? Is this what "Just Do It" means today? "Look, a disembodied shoe! I want one!" Does anyone really say this or think it? As someone …
Arby’s: We Have The Meats
Fallon is a legendary advertising agency, and one of the pillars of the Minneapolis market. Fallon picked up Arby's a few years ago and has helped the brand find its unique baritone voice. https://youtu.be/ViKwTWkZhFg https://youtu.be/cq1VNJxVI5k There is a keen sense of humor in play here; yet, this is no-nonsense product advertising. In other words, there's something for …
Disappearing Photos? Oh Snap!
Snap, Inc., the parent company of SnapChat, self-identifies as a camera company. This new "camera company" is about to unveil its initial public offering and raise billions of dollars in the process. It's a topic we explored thoroughly on The Bean Cast this week. Snap reported that its messaging service had 158 million daily active users at the end of 2016, and an average of 2.5 billion “snaps” are created …
What the Favre Is Going On?
Brett Favre isn't the player he once was. Time is a wicked messenger. https://youtu.be/AHK-AEJbn6Q https://youtu.be/DYiVjNDVvO4 Has Favre become a foreign agent in order to restore his arm to its previous state of grace? People do weird things to remain vital. What's your theory? Buffalo Wild Wings asks that you #HitTheButton and fit the advertising pieces together in a social media puzzle. We …