This Is Brand Storytelling

Leo Burnett is doing something smart on Instagram. The agency is using the platform to showcase its people in their natural settings. The images, like most photos on Instagram, are not from a formal photo shoot. They’re casual snapshots, supported in some cases by Q+A in the comments. For example, creative director Scott Smith, in response to a question says, “The best creative always comes out of one idea building on the next, which you only get in a team.”

Good morning. // Today, we spend a day in the life of Creative Director Scott Smith, exploring the projects, passions and rituals that engage and inspire him every day. The first of these activities is meditation. With a mind he likens to a “train station,” meditating in the morning helps him clear his thoughts and begin each day fresh. Itching to ask Scott something? Here’s your chance: Comment below with your question and look for Scott’s answer in the series’ final post. #lbdayinthelife

A post shared by Leo Burnett (@leoburnett) on Jan 18, 2018 at 4:50am PST

Good morning. // Today, we share an inside look at a day in the life of Michelle Mahoney, VP, director of community engagement. From corporate social responsibility to events to cultural initiatives, Michelle serves multiple, important roles building the agency’s culture and reputation – and each of her days has just as many sides to it. Want to ask Michelle a question? Post it in the comments and check out our last post for her answers! #lbdayinthelife

A post shared by Leo Burnett (@leoburnett) on Dec 14, 2017 at 5:33am PST

Good morning. // Today, catch a glimpse of a day in the life of Analytics Manager Kelly Meissgeier. Follow along all day to learn more about this metal-loving, “naked-cat mom” and number-savvy member of data unit The Core as we share the behind-the-scenes details and rituals that make up her day. Have a question for Kelly? Post it in the comments and look for her answers in the last post of the day. #lbdayinthelife

A post shared by Leo Burnett (@leoburnett) on Oct 25, 2017 at 5:30am PDT

शुभ प्रभात // As the Global Product Committee (GPC) draws to a close, we show you a Day in the Life of Rajdeepak Das (@RajdeepakDas), chief creative officer of Leo Burnett South Asia and one of the youngest creative heads at a network agency – though if you ask him, he’ll claim he’s just an intern trying to learn something new. Raj is a bundle of passion and energy and, according to his team, never exhausted. As a self-proclaimed coffee connoisseur, he starts his day with a mug of hot coffee to help fuel that unstoppable energy. #lbdayinthelife

A post shared by Leo Burnett (@leoburnett) on Sep 15, 2017 at 6:20am PDT

Good morning. // Today, spend a day in the life of EVP, Creative Director Brian Shembeda. Follow along here all today to learn more about this team leader, prankster and Army veteran. Have something to ask him? Post your questions in the comments and look for Brian’s answers in the last post of the day. Brian is a self-proclaimed morning person, a product of the early mornings of his military days as an Army sergeant. Mornings always include a walk with Hugo, his 137-pound Bordeaux Mastiff. “I made a bucket list of dogs I wanted to own when I was like 8 years old and a mastiff is one of the last dogs on my list.” #lbdayinthelife

A post shared by Leo Burnett (@leoburnett) on Aug 30, 2017 at 6:01am PDT