Adpulp
Advertising News and Know-How
Republican’s anti-ACA proposal would take healthcare away from 24 million Americans, cause premiums to skyrocket, and destroy the fundamental underpinnings of the Medicaid system. SEIU 1199 New England is not taking the proposed cuts lightly. The labor group's new commercial created by Metro Square Media features a Korean War veteran asking us to fight for him. “The latest Republican plan would transfer …
Continue Reading about Why Deny Benefits To Veterans and the Elderly? →
Hyatt is a leading hospitality brand the world over. Therefore, inclusion is a core brand value and it shows. https://youtu.be/vOwVmRM9mIM According to Campaign, MullenLowe's new anthem is the hotel chain's first TV spot in a decade. The commercial makes its TV debut tonight during the 89th Academy Awards. Grammy-nominated singer Andra Day provides the soundtrack, a new rendition of the Hal David/Burt …
The Washington Post drove Tricky Dick Nixon to resign. Will the nation's newspaper also drive Don Trump from office? Time will tell. What we know now is the mainstream press is consistently under attack from a wannabe dick tater. Don Trump says the press is "an enemy." The fact is he and his criminal syndicate are enemies of both decency and democracy. Given the darkness that has befallen the nation's capital, …
President Trump has the power to rock markets and drive a company's stock price up or down. He may not intend to upset a company's apple cart, but the outcome of his erratic actions is the same. When the man drops a Tweet Bomb from his Samsung, things are bound to explode. Melanie McShane, head of strategy at Wolff Olins believes activism is a business imperative today. "With the rise of political …
Continue Reading about Don’s Next Tweet Bomb May Land In Your Lap →
84 Lumber is a company with a heart. The Pennsylvania-based is also a company with their finger on the pulse. The story was initially rejected by Fox for being "too controversial for T.V.," forcing the company to edit it and cut it down. Let's see the piece in full frame now: https://youtu.be/nPo2B-vjZ28 Rob Schapiro, chief creative officer of 84 Lumber's ad agency Brunner, told Business Insider, "This is a …
Continue Reading about 84 Lumber Opens The Door To Opportunity →
What could be more American than an immigrant's story of arriving in America? One immigrant, Adolphus Busch, found his way from Germany to St. Louis in 1857. This is his arrival story in 60 seconds. https://youtu.be/HtBZvl7dIu4 "When Budweiser told us they wanted to celebrate those who embody the American spirit, we realized the ultimate story lived within their own brand history," said Anomaly Global Chief …
Continue Reading about Budweiser Taps the Perfect Theme for This Time →
We live in a nation divided. Today, no company is safe from a presidential reprimand or widespread outrage and backlash, including damaging boycotts (well deserved, or not). In my estimation, brands must stand for something now more than ever. What's always been true about differentiating on product attributes is now also true about the community around the product, and the people who make and market the product. …
Continue Reading about Strong Brew Needed In Time of Trump →
Trump and his administration are a brand in crisis. Witness the desperation and lame wish to control the message in this bizarre attempt at a presser by Sean Spicer, the new White House Press Secretary: https://youtu.be/yfcKvAWJbL0 I'm not interested in the political calculations here. I want to focus on the marketing communications problems, which are significant. The White House Press corps is an elite …
Continue Reading about BREAKING NEWS: It’s Amateur Hour on Pennsylvania Avenue →
All episodes of Ad Chatter are now available on Buzzsprout \ Apple Podcasts \ Spotify \ Stitcher \ Amazon Music \ Google Podcasts \ iHeartRadio
