What does it mean to run a customer-centric company? It means putting the customer's needs first. Starbucks failed to do this on April 12th at a store in Philadelphia where Rashon Nelson and Donte Robinson, both black men, were waiting for a business associate until the store manager called the police. Nelson and Robinson had been in the store less than 10 minutes when police arrived and led them out of the …
Head Out On That Highway In A Winnebago
Recreational Vehicles are H-O-T. In 2016, 430,000 recreational vehicles of all kinds were sold, an increase of 15% over the year before. What may surprise some is that half of RV buyers today are under the age of 45, according to the RV Industry Association. https://youtu.be/2-5f_KWpF7Q Related recreational industries are also booming. KOA RV campgrounds, reports that business is the best its ever been in the …
Continue Reading about Head Out On That Highway In A Winnebago →
Hyundai Wants Modern Families To #MakeQualityTime
With the launch of the new Santa Fe line, Korean automaker Hyundai is turning to lifestyle marketing in hopes that its new SUV becomes the defacto family car, no matter how one defines family. https://youtu.be/9aaosEO3MB8 The campaign intertwines five different family storylines that are consistent throughout digital, TV, and print. https://youtu.be/_hk0Gx02NfM There's no focus on the vehicle's specs in …
Continue Reading about Hyundai Wants Modern Families To #MakeQualityTime →
Hunters Hunt; Meanwhile, Gun Lobbyists Squawk Their Brittle Beaks
YETI is an Austin-based outdoor gear company that makes high-end coolers, which are primarily used for hunting and fishing. Recently, the company took aim at its own outdated discounting programs, only to receive incoming fire from The NRA and its members. According to the Austin American-Stateman, YETI notified the NRA Foundation, as well as a number of other organizations, that they were eliminating a group of …
Continue Reading about Hunters Hunt; Meanwhile, Gun Lobbyists Squawk Their Brittle Beaks →
Marketing To Senior Citizens Today Is A Whole New Ballgame
Today's senior citizens and their adult children—like generations before them—need to weigh their senior living options. It can be a difficult emotional and financial decision. The marketing literature can also blend into the bad wallpaper. Thrive Senior Living, an innovative and high-growth owner, operator and developer of assisted living and memory care communities across the country, takes a different …
Continue Reading about Marketing To Senior Citizens Today Is A Whole New Ballgame →
Cannapreneurial Activity Is At All-Time High
So far, nine states and the District of Columbia have legalized the use of recreational cannabis, and two dozen states have approved medical marijuana. According to a Quinnipiac University poll released Thursday, support for legalization hit 63 percent in the survey — the highest level of support recorded by a Quinnipiac poll. Support for medical marijuana is even higher, at 93 percent. Change is in the air …
Continue Reading about Cannapreneurial Activity Is At All-Time High →
Lacoste’s Crocodile Makes Room for Endangered Species
The Lacoste crocodile is one of the most iconic brand marks in the world. In an innovative new promotion, the croc is making way for ten threatened animals in a collection of extremely limited-edition polo shirts. To help bring attention to the global environmental crisis, the French fashion company has partnered with International Union for Conservation of Nature to help ensure the long-term survival of …
Continue Reading about Lacoste’s Crocodile Makes Room for Endangered Species →
Don’t Worry About Brand Loyalty—Focus on Creating Connections Between Customers
We are social creatures who organize around common interests and shared experiences. We're not just college graduates, we're Cornhuskers or Ducks or Bulldogs. We're not just music fans, we're Deadheads or Parrotheads or Panic freaks. Our identities are formed in association with these groups or institutions. Belonging to the group, or tribe, is central to how humans are wired. Even the lone wolf is defined by his …