Electrify America, a subsidiary of Volkswagen Group of America, is investing $2 billion over a 10-year period in Zero Emission Vehicle (ZEV) infrastructure and awareness.
The campaign is part of a $45 million education and public awareness initiative that the automaker agreed to as part of their diesel emissions scandal settlement.
“This is the first expression of a new movement to break down myths about electric vehicles,” says Guto Araki, EVP, executive creative director at Deutsch.
Using the theme songs from two popular Warner Bros.’ Hanna-Barbera cartoons, “The Jetsons” and “The Flintstones,” the spot is a whimsical but familiar take on the transition of personal transportation from the Stone Age to today.
The spot was made by creative agency Deutsch and it features electric vehicles from six different car manufacturers to showcase the wide variety of EVs available in today’s marketplace.
California Is Plugged Into the Future, Now
California Gov. Brown recently announced a plan to spend billions of dollars to expand the state’s total number of electric charging stations to 250,000 using proceeds from cap-and-trade policies.
Right now, California has 16,549 public and nonresidential private-sector charging outlets, more than any other state in the nation, but still just 0.05 outlet per ZEV, one of the lowest rates in the country.
Down with Range Anxiety
If you’re considering an EV for your next ride, it’s not all about Tesla, although Tesla is a nice car with a unique story.
The 2018 Nissan LEAF isn’t just electric. It’s a vehicle packed with modern features, including 40% more range than previous models.
The VW Bus Is (Almost) Back
Volkswagen is planning on rolling out its own fleet of EVs in 2022 for the United States, Europe and China, including the reintroduction of the iconic microbus.
“For me, the I.D. Buzz concept is the most beautiful and most exciting electric car in the world,” said Dr. Herbert Diess, Chairman of the Board of Management for the Volkswagen brand.
“Our goal is clear: The iconic car of the electric age must be a Volkswagen.”