Do you happen to recall the book Lovemarks by Kevin Roberts? There is now a website where you can enter your own lovemark. Impressive, I know. I would understand if you asked, "What in the world is a lovemark?" According to Saatchi & Saatchi, "Lovemarks are the future beyond brands..." David Baldwin of Baldwin& is a lovemarks kind of guy. Writing for The Drum, Baldwin posits: Purpose, not just products. We …
Continue Reading about It Remains David Ogilvy’s Way, Or The Highway →