YETI is an Austin-based outdoor gear company that makes high-end coolers, which are primarily used for hunting and fishing. Recently, the company took aim at its own outdated discounting programs, only to receive incoming fire from The NRA and its members.
According to the Austin American-Stateman, YETI notified the NRA Foundation, as well as a number of other organizations, that they were eliminating a group of outdated discounting programs. YETI explained that they were offering them an alternative customization program broadly available to consumers and organizations, including the NRA Foundation.
YETI’s explanation did not satisfy the rabid, trigger-happy, gun lobby. Given the number of corporations that have ended their relationships with the NRA since the Florida high school shooting that left 17 people dead, it’s no surprise that NRA members felt the sting—unwarranted as it was—from one of their own.
Sadly, many NRA members pledged to stop patronizing YETI – with some even destroying their YETI products. This, despite the company’s written statement: “We are unwavering in our belief in and commitment to the Constitution of the United States and its Second Amendment.”
To prove its childishness, The NRA issued the following Tweet:
Approximately 100,000 free stickers were distributed at the NRA Annual Meeting in Dallas, Texas to cover up the @YETICoolers name on YETI products. Get yours today by visiting ➡️ https://t.co/zKLKyExbXU #BadChoiceYETI #NRA #2 pic.twitter.com/0e82LMLSjA
— NRA (@NRA) May 14, 2018
Cover up the things you don’t like. What a bunch of pansies.
In related news, YETI makes truly outstanding video content. Here’s a short film about a hunting dog named Sam.
Did you watch all nine minutes of Sam’s story? Whether you hunt or not, the story is a human one, and well worth making a little time for.
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