National Geographic has been bringing dramatic stories from around the globe to the American public for 130 years.
Today is no different. Nujeen Mustafa from war-ravaged Syria exemplifies the storied media brand’s new tagline, “Further.”
Nujeen could not attend school in Syria because there were no facilities for the disabled, so she educated herself and learned English by watching TV, including the Nat Geo Channel. The network’s content also sparked her desire to voyage into space.
“Nujeen Mustafa’s story is illustrative of an everyday explorer who is curious about the world and continues to inspire us to push our boundaries,” Jill Cress, Nat Geo’s chief marketing and communications officer, told Adweek. “Nujeen is the representation of the spirit of exploration we were looking for: inherently curious, passionate and unstoppable.”
A glance at the brand’s YouTube page shows a whole lot more.
This is short-form video storytelling at its best.
Asha De Vos stopped at nothing in her mission to become a marine biologist. Low on cash after graduating from university in Scotland, she worked in potato fields to save money so she could travel to New Zealand, where she lived in a tent for six months and worked on conservation projects. She later made her way onto a whale research vessel bound for her native Sri Lanka by writing to the researchers every day for three months, until no turned into a yes. She was permitted to join the vessel on its trip around the globe as a deckhand in the Maldives. She soon became the team’s science intern and was allowed to stay on for Sri Lanka.
What’s Nat Geo going to help you discover next?
Ever heard of the dragon’s blood tree, found on the island of Socotra, which has been called the “Galapagos of the Indian Ocean”?
About National Geographic:
National Geographic is the world’s premium destination for science, exploration, and adventure. Through their world-class scientists, photographers, journalists, and filmmakers, Nat Geo gets you closer to the stories that matter and past the edge of what’s possible.
— nick childs (@NickChilds) December 8, 2018