National Geographic has been bringing dramatic stories from around the globe to the American public for 130 years. Today is no different. Nujeen Mustafa from war-ravaged Syria exemplifies the storied media brand’s new tagline, “Further.” https://youtu.be/7rK6qzwwOi0 Nujeen could not attend school in Syria because there were no facilities for the disabled, so she educated herself and learned English by …
When You’re Authentically Cowboy, Hipsters Eat You Up
Is there any product more American than denim? Denim is made from cotton, a domestic crop across the South. And denim is worn by blue-collar workers, tech workers and rock stars from coast-to-coast. If Americans have a uniform, it's made from denim. But which cut and which brand is the right one for you? Levi's, Wrangler and Lee all compete for our attention and loyalty. Don't get me started on the …
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Frost Bank Believes in the Power of Optimism To Change Lives
Banks are another in a long list of industries going by the wayside, thanks to the unrelenting tide of digital disruption. However, there are always survivors who manage to adapt and thrive. Frost Bank is a Texas financial institution with a century and a half of service under its belt. Can you imagine the number of successful adaptions the bank has made since its founding? Texas, the nation and the economy have …
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Aruba Is One Happy Island
Way too many Americans are bummed out, right now. The federal government is the worst soap opera ever invented. Women are reliving their traumas in public and men are in hiding. If you are black or brown, you could be in danger from the police or your fellow citizens, for no good reason. We've left the Age of Aquarius behind and entered into Peak Fear. To make matters worse, we also arrived at The Point of …
What Did You Learn Today?
When I was a boy, my grandpa would ask me the same question over and over. "What did you learn in school today?" The repetitive nature of his questioning helped to create an awareness in me that school was important and that I needed to bring focus and attention to it, to get the most from my teachers. Today, I ask myself, "What did I learn today?" Did I learn to be a better writer, a better advertising …
Want to Keep Up With The Jetstones? Dump Your Internal Combustion Engine
Electrify America, a subsidiary of Volkswagen Group of America, is investing $2 billion over a 10-year period in Zero Emission Vehicle (ZEV) infrastructure and awareness. https://youtu.be/KRgcJusf280 The campaign is part of a $45 million education and public awareness initiative that the automaker agreed to as part of their diesel emissions scandal settlement. “This is the first expression of a new movement …
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When You’re Born To Roll, You Roll Up In A Ford
Ford has been around the block a few times. Can the auto brand successfully reinvent itself as a car for smart urban women? Director Sheldon Candis of A Common Thread features three powerful women in Ford’s “Born to Roll” campaign from agencies Global Team Blue and UniWorld Group. The spot features artist Georgie Nakima, firefighter Nikkoel Gilmore and doctor Kirstie …
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In Ohio, Playin’ It Safe Is Still Playin’ To Win
In lottery marketing, as in America itself, it's all about the big win. One minute you're pissing in a pot, the next you're sitting on a golden throne. All because the lottery called your number at long last. Cleveland-based independent agency, Marcus Thomas zagged where others zig. The agency's new work for The Ohio Lottery challenge people’s conceptions of what it means to win by focusing on the emotional impact …
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