Cadillac Canada has partnered with renowned Toronto chocolate maker Brandon Olsen on a direct mail campaign that puts a decadent twist on the standard test drive invitation. Working with its lead agency Red Lion, the automaker tucked away keys to new Cadillac CT6s inside the hugely popular “Ziggy Stardust Disco Egg” from Olsen’s trendy Toronto restaurant, La Banane. https://youtu.be/TRrBQc0e7R8 Cadillac …
Minnesota Wild Fans Claim Their Ice
Minnesota is different. For once, many of the people have Canadian-like accents and they ALL love hockey. When your state is endowed with 10,000 lakes and eight months of winter, it makes sense. Like this new commercial from ICF Olson makes sense. https://youtu.be/bRWOEqTLUVI The Minneapolis agency partnered with NHL team, the Minnesota Wild, to create a new campaign for their upcoming season, aimed at …
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Brilliant of Reckless? Nordstrom Local Is A Store With No Clothes.
Retail is the point of decision in consumer marketing. When a person stands before a product in the store, it's decision time. The same holds true for people placing products in an online Shopping Cart. Will the shopper abandon or will she purchase? These are fundamental questions for the country's greatest retailers to address on a daily basis. In Seattle, where REI, Nordstrom, COSTCO, and Starbucks are …
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More Cheetos! Don’t Hold Back, Cat.
In a brilliant experiential move that may surprise and delight snack food lovers, Cheetos will open its first-ever fine-dining pop-up restaurant called The Spotted Cheetah in Tribeca in NYC from August 15th through 17th. https://youtu.be/mvNRScPSiK4 Celebrity Chef Anne Burrell has curated the ultimate Cheetos dining experience, featuring 11 of her signature dishes – from Cheetos grilled cheese and tomato …
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Carnival Steers Its Brand Nicely Through Choppy Marketing Waters
Although I’ve done some copywriting for a couple of different cruise lines, I’d never actually taken a cruise until my recent trip to Alaska on Carnival Cruise Lines. And I have to say, it was quite an experience, both as passenger and someone endlessly fascinated with travel marketing. Allow me to share some random observations: From the outset, the brand positioning is quite clear. Carnival owns “Fun.” That …
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Nine Founders Rock BMW’s Hot Seat
Startup founders think big and act fast. BMW and their ad agency, KBS, understand the mindset, and chose to appeal directly to entrepreneurs with BMW Hot Lap Pitch, a high-speed spin on the classic elevator pitch. https://youtu.be/tJTsRF66QXI An elevator ride can be frightening for some, but these brave entrepreneurs pitched their business ideas to VCs from CrunchFund from the passenger seat of a BMW M550i—the …
Hold It, What Are You Laughing For?
Paul Burke, a freelance copywriter and novelist, thinks advertising is no longer funny. He knows what of he speaks, and he knows why. "A client erring on the side of caution is like a pope erring on the side of Catholicism," he argues in Campaign. In other words, you need to take substantial risks to create the kind of emotional bonds that music, art, comedy, theater, literature, and the very best advertising help …
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Attention West Elm Shoppers Who Wish To Sleep In The Store
Brand experience is almighty. While prospects experience a brand's advertising, it's often more impactful for people to actually experience the brand on a more visceral level. To this end, some prominent retailers are now exploring opportunities new in experiential marketing, brand extensions, and brand partnerships. According to The New York Times, West Elm, a division of Williams-Sonoma that sells modern …
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