This new Arby’s commercial from BBDO New York is focused on people who eat fast food because of busy lifestyles, “but do not want to feel guilty about eating it,” said Steve Davis, chief marketing officer at Arby’s. “With this campaign, we’re recommitting our team to inspire good moods each and every day.” The TV […]
Athenos is ruffling a few feathers with their new ad campaign. “These commercials are not appropriate from a Greek perspective,” says Maria Anagnostopoulos, program director at The Greek Institute, a non-profit cultural center. She wants them pulled. But Kraft executives say they have no such plans. “While these ads may be controversial, for the most […]
TED, the nonprofit devoted to Ideas Worth Spreading, today announces from the TED2011 conference stage the 10 winners of the inaugural Ads Worth Spreading challenge. In an effort to surface this year’s most gripping ads, TED asked its fans to submit videos that would move people to laughter, to tears, to take action, to want […]
Athletic shoe brand New Balance has partnered with Arnold Worldwide for a series of viral videos that challenge Nike head-to-head for “lightest in class” status. It’s all part of the “Let’s Make Excellent Happen” campaign featuring the REVlite designed New Balance 890 shoes.
Beginning today, and continuing for four months, Chipotle will switch from its iconic silver foil to gold foil for its burritos. The gold foil is meant to draw attention to what Chipotle calls Food With Integrity. This includes sourcing naturally raised meats, local and organically grown produce, and dairy products that are made with milk […]
Is there a client, or creative team in America, that’s not currently working to take a page from Old Spice’s playbook? I doubt it. According to Mashable, these two new spots from Martin Agency are a creative departure from the brand’s ad that ran during the Super Bowl pregame show — though both spots are […]
EF International Language Centers sure makes learning the language look like a fun time for young, beautiful people. These commercials were created by designer Albin Holmqvist (who did the type) and director Gustav Johansson. via: ISO50 Blog
This spot for Yorkshire Tea, from BMB London, takes Britain’s favorite brew on the road to bring a “proper cuppa” to expats in the States.