“Don’t get angry, get Toshiba” is the new call to action from McCann Erickson Düsseldorf. According to McCann, “Accidents. Theft. Unemployment. No matter what. And your satisfaction is guaranteed.” Find out more at nomatterwhatguarantee.com.
Meme Huffer points to this long form beer ad from Droga5: It’s funny because it abuses all types of men under the banner of inclusiveness. You don’t see that everyday, and even if you did, you wouldn’t normally raise a glass to it.
Levi’s wants you to experience America in its jeans. Like a miner of old, or better yet, like Jack Kerouac and Neil Cassidy experienced America in the 1950s. That’s right, the brand is “On the Road.” See for yourself. Here’s some additional creative from Levi’s new “Go Forth” campaign (the launch of which we addressed […]
Convention and Visitors Bureau advertising tends to be a dry affair, but that’s not the case in Fayetteville, NC–the community adjacent to Fort Bragg. Agency: The Republik, Durham [via Ad Age]
Few industries need positive thinking as much as the auto makers of the world, so I can see why this spot got approved and produced. Agency: DDB, London Director: Noam Murro of Biscuit Filmworks
Making gin is something chemists do. It’s complicated, like life itself. This alchemical twist is brought to life in a new W+K Amsterdam spot for Diageo’s gin brand, Tanqueray. David Kiefaber of Brand Freak doesn’t care for the urbane sophistication portrayed in the ad. He says it has a “smarmy, young Hugh Hefner vibe to […]
Levi’s is one of the most iconic brands in American history and in America today. Given that kind of solid bedrock to work with, a campaign that celebrates the Americaness of the brand seems like it might be a good fit. Portland’s Wieden + Kennedy, which picked up the $80 mil. piece of business six […]
I often like Taco Bell’s advertising. But this latest spot from DraftFCB/Orange County doesn’t do it for me. Normally, I’d merely recognize that fact and pass on posting the commercial. I’m posting this one for one because I want to point out how lame the concept of a “breakation” is. Instead of forgoing a pay […]
Ads for the Church of Scientology are airing now on the Food Network and three dozen other cable channels, according to Brand Freak. For a church with high profile connections to image makers in Hollyweird, it’s not surprising to see a commercial like this, one that could easily be refitted to sell shoes, insurance or […]
BBDO Minneapolis and Laika–the Portland animation studio that produced the film Coraline–teamed up to make something special for Hormel’s canned pork product. It doesn’t make me want to eat a Spam Lettuce and Tomato sandwich, but the advertising is not bad. [via BrandFreak]
This is spec creative from Sharpe Blackmore/Toronto that the client–Steam Whistle Brewing–bought with beer and is now paying to run on CBC. Most spec creative stories get no where near a happy ending like this, so my hat’s off to all involved.
Learn more about the penguin exhibit at South Carolina Aquarium. If you suspend disbelief, you can also follow one of the visiting penguins on Twitter.