Gisele Bündchen plays a housewife overlooked by her husband, which tells me right away that the casting is wrong. But let’s have a look… Agency: Giovanni+Draftfcb
First-Stop is a new portfolio site for illustrators and photogs. Its aim is decidedly ecological, as First Stop wants to reduce the volume of printed promotional materials in circulation. According to GOOD, First Stop will feature photogs and illustrators on their site, but only when they pledge to significantly reduce the amount of paper promotional […]
Last fall, Union Pacific launched the most comprehensive ad campaign in the company’s 148-year history to specifically target new business growth. As you’re about to witness, the campaign makes its point via over-sized insertions of the UP logo into the fields and factories of America. The work is from Bailey Lauerman, with offices in Lincoln […]
Winemakers of Paso Robles Wine Country are obviously Old Spice men. But that doesn’t make me like them any less.
Boulder’s Sterling-Rice Group is launching a television and digital campaign for the leader in Mexican frozen food, El Monterey. Every “episode” of El Monterey is set in the glorious family hacienda – think South Fork Ranch on “Dallas” – and follows the daily intrigue, desire, hilarity and delicious feasts of the El Monterey family. The […]
Hoovers is a serious company that a lot of people respect. Which is why these commercials don’t make any sense to me. There’s no big idea here and the writing and acting is forced. The company’s redesigned Web site does a much better job communicating brand value.
According to Ad Age, this new spot from Harley-Davidson is the product of its linkup with Boulder, Colo.-based crowdsourcing shop Victor & Spoils. The idea came from a Kentuckian, Whit Hiler, described by Evan Fry, Victors & Spoils’ chief creative officer, as a “passionate amateur.” Cages? Everyone but a Harley rider lives in a cage? […]