Cotton feels so nice next to the skin. In extraordinary cases, the fabric may even inspire free people to sing and dance. https://youtu.be/yXKypugi8Jg #CoolerInCotton from DDB/NewYork is reminding consumers of cotton’s warm weather benefits in the age of synthetic fibers. After all, cotton is the most breathable, scent repellent, durable, wash-and-go fabric there is, according to the industry. The lyrics …
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