Spotlight on NW Creative: Washington State Lottery

Traditionally, state lotteries have been allowed to have only one Mega Jackpot game – meaning you’re state is either a Mega Millions state or a Powerball state. That changed on January 31, when Washington’s Lottery introduced Powerball to its portfolio of games, giving Washingtonians access to two multi-state Mega Jackpot games. Agency: Cole & Weber […]

Safe Sex Advocates Look Away

All The Science I Don’t Understand

The Rocket Project, created for Sony by 180/Los Angeles is world’s most literal product launch. Eight high school science students are being given Sony VAIO CW series laptops to design and build a high power rocket. The rocket will be 25 feet tall, weigh over 500 pounds and be capable of reaching the stratosphere. It […]

Flavor Takeover

 As it is, the ad above is visually interesting. But I encourage you to watch it on Vimeo for the full impact. [via Ian Schafer]

You Don’t Have To Be The Most Interesting Man In The World To Sell Pants

Fallon UK for fashion brand French Connection… [via Sell Sell]

Tropicana Doesn’t Just Taste Good, It Brings Brighter Mornings To The Arctic

As part of its “Brighter Mornings for Brighter Days” campaign from BBDO/Toronto, Tropicana literally brought a brighter morning to the frigid, remote Arctic town of Inuvik, Northwest Territories, where its 3,500 residents live without a sunrise for weeks each winter. “This is a groundbreaking campaign for Tropicana that takes our brand into a compelling emotional […]

Selling Serious With Helium (It Works)

Learn more about ANZ’s security features, and/or view the other ad (which isn’t as good) in this campaign.

This Is How You Do Packaged Goods Advertising

A scary spoon lead character exerts his dominance over the field and says near the end, “I got to have my pops.” That’ll keep ’em up at night!