Cinderella In March, Scary Stuff

On behalf of vitaminwater’s Revive brand, LA-based sports marketing agency, Zambezi, created three NCAA tourney-themed spots that rely on the star power of actors like Nick Swardson, Kevin Farley, John Farley, and Katrina Bowden. Here’s one of them:

American Craft Beers Soar, Consequently, Imports Lag

Ad Age is running an interview with Heineken’s Chief Marketing Officer, Christian McMahan, about the brand’s move to Euro RSCG–the agency behind “The Most Interesting Man In The World” campaign for Dos Equis–and their new work for the beer in the green bottle. Here’s the part I’d like to go over: We define the Heineken […]

Dr. Pepper Used To Be Famous For This Kind Of Thing

[via TV Spot Blog]

Holy Macaroni

Red Tettemer in Philadelphia wanted to convey an “honest, down to earth” look and feel for their client Citadel. So Lewis and his “tube of truth” were born and with them, “an iconic yet flexible vehicle for Citadel to continually deliver on their promise of personalized banking.”

You Can Say Vagina On The Web

According to The New York Times, the new Kotex campaign from the New York office of JWT is ruffling some network feathers. Apparently, three different networks informed JWT it could not use the word “vagina” in the ads, which led the agency back to the editing booth. “It’s very funny because the whole spot is […]

IBM Wants To Help With Your Growing Mountain of Data

Regarding the spot above, Greg Ketchum, Executive Creative Director, Ogilvy New York said, “We wanted to educate business leaders on the importance of data, provide some context for its proliferation, and suggest the enormous opportunities that lie within it.” Learn more at IBM’s Smarter Planet microsite.

A Well Engineered Message At An Oportune Time

Agency: RPA/Santa Monica

Hertz Puts Pretty Young People And Voices In Their Cars

Hertz’s new “Journey On” campaign was developed by DDB around the idea that “the most important journey is yours.” To bring the campaign to life, Hertz features singer/songwriter Amy Regan in one of the spots. Amy stars and performs her song “Carry On,” which tells the story of her real life journey as an artist. […]