TDAmeritrade is in the business of pedalling stocks. Scratch that.
TDAmeritrade is in the armchair psychology business.
These ads are painful to watch. The strategy is off base, the casting and acting are weak, and the dialogue is artificial and forced.
Are investors in the market so lost today that they need a broker to guide them, not only in financial decisions but also on the path to a healthier and happier life?
I don’t grasp the desire to overcomplicate. There are legitimate reasons to do business with TDAmeritrade. Why not put them front-and-center in the firm’s TV advertising?