Fallon is a legendary advertising agency, and one of the pillars of the Minneapolis market.
Fallon picked up Arby’s a few years ago and has helped the brand find its unique baritone voice.
There is a keen sense of humor in play here; yet, this is no-nonsense product advertising. In other words, there’s something for everyone.
For comparison’s sake, this is how the brand “speaks” on its About page:
The Arby’s brand purpose is Inspiring Smiles Through Delicious Experiences®. Arby’s delivers on its purpose by celebrating the art of Meatcraft™ with a variety of high-quality proteins and innovative, crave-able sides, such as Curly Fries and Jamocha shakes.
Now back to our previously scheduled meat-centric programming with original VO.
Oddly, Arby’s “We have the meats” declaration works well as a memorable tagline and as a positioning platform.
Are fast food hamburgers made of 100% beef? Hungry diners want to know.
In related news, Arby’s is up to some weird stuff on Instagram.