This new campaign for food box delivery service Stubborn Farmer puts a humorous twist on popular social-media recipe videos.
Rather than showcase what goes into the boxes, the spots from Toronto-based creative agency Rain43 go further down the food chain to highlight the company’s commitment to transparency while encouraging customers to sign up for spring/summer vegetable and meat deliveries.
“At the Stubborn Farmer, the animals are raised and treated ethically, and are fed real food that is almost always grown by the farmer himself, or in the case of the cows, the pasture that they graze on,” says Jane Murray, Executive Creative Director, Rain43. “Because of this, we could film the animals just being themselves on the farm – no sets, no cleaning up for the camera, no hiding anything. By showing how well the animals eat, we let potential customers know that ultimately, they will eat well too.”
The Beaverton, Ontario-based farm produces a crop of more than 30 vegetables and raises cows, chickens, pigs and sheep.
