Portland client. Portland agency. This is how good things grow.
Portland, Oregon’s multi-tool pioneer, Leatherman, has a lot of fans, also known as brand loyalists eager to share their testimonials of how their Leatherman saved the day – and sometimes even their lives. Over 34 years, Leatherman has received more than 4,000 such stories from around the globe.
Now, Portland creative agency Roundhouse has harnessed that brand devotion with a new online video campaign.
“Nothing is more authentic or compelling than true stories, and these Tool Tales were there just waiting to be told to a bigger audience,” says Bryan Houlette, Roundhouse Creative Director.
I think it’s interesting to “recreate” these product hero stories, adding drama and the power of visual storytelling to the already compelling real-life content. Facts are always more interesting than fiction, but it’s not always easy to find the brand’s facts and present them in a human way that moves people. Roundhouse clears that high bar.
Leatherman and Roundhouse will continue to release one new video each month through December 2017.