Moms today have good reason to swear.
Likewise, kids have every reason to prefer Kraft Mac & Cheese.
Maybe that’s why the brand enlisted mother, author and swearing expert, Melissa Mohr, Ph.D., to tell it like it is.
About David Burn
I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.
Dan Goldgeier
David Burn
Shawn Hartley
Wade Sturdivant