Moms today have good reason to swear.
Likewise, kids have every reason to prefer Kraft Mac & Cheese.
Maybe that’s why the brand enlisted mother, author and swearing expert, Melissa Mohr, Ph.D., to tell it like it is.
About David Burn
I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.
