Want A Participation Trophy? Fish For It.

I used to go fishing on fishing trips to Minnesota with my grandfather. It was a big deal to go away for a week, stay in the camper, and catch a mess of Walleye. I’ll also never forget looking deep down into the clean, clear blue lakes of the region.

Given my upbringing and current fondness for fishing, I am a total sucker for the work Colle & McVoy turns in every year for the Recreational Boating & Fishing Foundation. The Take Me Fishing brand is upbeat and engaging and it makes me want to go fishing. How about you?

Introducing kids to the sport is crucial for the sustained growth of both boating and fishing, and the new videos totally drive this point home with smart copy and friendly imagery. Kids don’t need a new smartphone App. They need to put a worm on the hook.

Previously on AdPulp: Take Me To My Happy Place, Take Me Fishing

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.