In his latest essay, Friend of AdPulp, Tom Asacker, asks, "Why do we continue to fritter away our organizations' valuable time, attention and money trying to keep up with, and optimize, activities that most customers find little, if any, value in? What invisible force holds us captive?" Asacker believes we are missing the point in our "drive for perfection in the field of marketing." He argues that while we busy …
Continue Reading about Brands As Change Agents, It’s Hard Work But Someone’s Gotta Do It →