Billboard Disrupted

When a giant technology company releases an innovative new product, the creative community must experiment with it to see what the technology can do, and how it might be used to entertain or inform customers.

McCann Lima, for one, has Google’s Cardboard figured out.

The agency created a breakthrough sampling program and virtual-reality experience for their client Sodimac–Peru’s largest home improvement chain. Take a look…

Street teams handed our more than 40,000 VR cardboard glasses along the highway tolls stops, allowing auto passengers to see 20+ real-life home improvement offers in place of the billboards.

“The challenge was to create an advertising campaign that could be innovative and stand out in such coveted advertising space, offering our customers an unforgettable experience while promoting our products,” said Ángela Álvarez, marketing and client strategy manager at Sodimac.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.