If you’re like me, no doubt you’ve had clients sit in conference rooms and say things like, “We want to be like Target.” Or “We want to be like Nike.” Or, the big one these days, “We want to be like Apple.”
Well, if you haven’t seen this video, check it out. It’s Steve Jobs, introducing the “Think Different” anthem ad from 1997 in an internal video. And in seven minutes, he eloquently sums up why Apple is Apple and most of our clients can’t ever be, even if they’re differentiated in their product categories.
Above all, it reminded me, that even talking about advertising, Steve Jobs was a helluva presenter. How many Creative Directors, Account Directors or Agency CEOs could present a new campaign to a client with that much skill?