Chris Dixon, co-founder of Hunch, and investor in several tech companies, neatly summarizes what business is all about. Tim O'Reilly poses a question every entrepreneur and investor should consider: are you creating more value for others than you capture for yourself? Google makes billions of dollars in annual profits, but generates many times that in productivity gains for other people. Having a positive social …
Brands As Change Agents, It’s Hard Work But Someone’s Gotta Do It
In his latest essay, Friend of AdPulp, Tom Asacker, asks, "Why do we continue to fritter away our organizations' valuable time, attention and money trying to keep up with, and optimize, activities that most customers find little, if any, value in? What invisible force holds us captive?" Asacker believes we are missing the point in our "drive for perfection in the field of marketing." He argues that while we busy …
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Steve Jobs Is “The Decider.” Are You?
"I'm completely uninterested in buying an iPad -- it really feels like the second coming of the CD-ROM 'revolution' in which 'content' people proclaimed that they were going to remake media by producing expensive (to make and to buy) products." -Cory Doctorow Writing on his blog, 9GiantSteps, George Howard--a musician, producer, educator, and writer who teaches in the College of Business at Loyola University in New …
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iAd: Keeping Free Apps Free And Other Reasons For Being
According to The Guardian, Apple has taken more than $60 million in bookings for its new iAd mobile advertising network - weeks before its scheduled launch on 1 July. Steve Jobs, Apple's chief executive, said: "iAd offers advertisers the emotion of TV with the interactivity of the web, and offers users a new way to explore ads without being hijacked out of their favorite apps." Liberty Mutual is one of iAd's early …
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Incubate Your Best Marcom Ideas In Pepsi
PepsiCo is looking for emerging technologies and innovations in social media, mobile marketing, experiential marketing and gaming. Ergo, the beverage company is partnering with Mashable and Highland Capital Partners to provide up to 10 start-ups with resources, support and mentoring to bring their ideas to fruition. Beginning today until June 24, 2010, interested entrepreneurs can submit their application at …
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Grasse Dreams Up The Spirits, Feeds Them To Bigger Fish
Art In The Age of Mechanical Reproduction is a long name for a company that makes craft spirits and other handmade merchandise. But William Grant & Sons, the family-owned distiller headquartered in in the United Kingdom, isn't bothered by the unconventional name. They want Art in the Age's leading product, ROOT, and ROOT they shall have, for they've acquired the company from Steven Grasse and his brand consultancy …
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When Just “Doing Your Job” Fails To Solve The Problem
Add branding consultants and hapless clients to the long list of things and people Hoffman/Lewis President, Bob Hoffman, a.k.a. The Ad Contrarian, doesn't respect. If your products are crappy, or your stores are dirty, or your service is lousy, or your business strategy is stupid, you -- my friend -- have a brand problem! Send in the branding consultants. ...Tinkering with the brand is so much more pleasant than …
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Wales Says Crowdsourcing Is Offensive (Among Other Things)
[via Business Insider] …
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