Incubate Your Best Marcom Ideas In Pepsi

PepsiCo is looking for emerging technologies and innovations in social media, mobile marketing, experiential marketing and gaming. Ergo, the beverage company is partnering with Mashable and Highland Capital Partners to provide up to 10 start-ups with resources, support and mentoring to bring their ideas to fruition.
Beginning today until June 24, 2010, interested entrepreneurs can submit their application at
The top 20 applicants will present their solutions during a two-day PepsiCo10 Summit at PepsiCo headquarters.
PepsiCo brand managers and marketers from Pepsi-Cola, Frito-Lay, Tropicana, Quaker Oats and Gatorade, along with media agency partners will vote and choose their PepsiCo10. Proposals will be evaluated on their ability to impact brands and/or to further PepsiCo’s Performance with Purpose priorities: human sustainability, environmental sustainability and talent sustainability.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.