William Higham, founder of market research and trend consultancy The Next Big Thing, writing in Adweek presents a vision of just how radical a globally connected group of information sharers is. The more information consumers have at their fingertips, the greater their power. The Internet is a huge enabler, and increased Web access and the growth of mobile computing will empower them further. Nielsen says a quarter …
Self-Promo Contest Leads Winners To Self-Congratulation Festival
Bridge Worldwide in Cincinnati has a Burning Question for you: Are you a Marketing Revolutionist? If you are, and you enter Bridge's Burning Question contest, you could win a trip to Cannes for the 2010 Cannes Lions International Advertising Festival. We want to bring two people who are just as passionate about changing marketing as we are -- but who might not have the resources to get there on their own. We are …
Continue Reading about Self-Promo Contest Leads Winners To Self-Congratulation Festival →
Grant McCracken On Creating A Vital Brand
Grant McCracken, author of Chief Culture Officer appeared on The Agenda with Steve Paikin, and thanks to the wonders of YouTube, we can all see what he had to say. [via Karl Long] …
Continue Reading about Grant McCracken On Creating A Vital Brand →
$10,000 A Seance
I like a good instigator who can clown. It appears that geogeller, a.k.a. "Insultant for Hire" is such a man. He's personal Insultant to @JeffPulver, a humanitarian and recovering artist who lists his rate as "$10,000 a seance." Not wanting to price himself out of the market, he does allow for a sliding scale. The Insultant says, "a Consultant gets paid and tells you what you want to hear (whereas) an Insultant …
Big Ideas Move Product, But Great Big Ideas Move People To A Higher Place
The more I read from writer, artist and coder Jonathan Harris, the more I like the guy. He's a humanist and the world is in desperate need of humanists, now as ever. In a piece on his site about how he looses touch with his humanity when deep inside a coding project, he shares a conversation he had with a friend about her experience this year at SXSW. She described a sense of euphoria there among them -- an excited …
Continue Reading about Big Ideas Move Product, But Great Big Ideas Move People To A Higher Place →
Guy’s On A Mission To Do
Every Sunday The New York Times Business section profiles an exec in its "Corner Office" series. Today the exec is Guy Kawasaki, co-founder of the Alltop news aggregation site and a managing director of Garage Technology Ventures. image courtesy of Flickr user, Thomas Hawk There are two areas that Kawasaki covers that I'd like to share with you here. The first is about how a company instills a sense of mission in …
You Can’t Fool Brother Vaynerchuk
Gary Vaynerchuk was prank called at 5:00 am while in Austin for SXSW. Listen to how he handles it. The dude is quick. Vaynerchuk says, "What I think is interesting here is we now live in a very transparent world and every interaction maybe recorded. The question is, if I handled this differently would it have impacted how some may look at me?" The video was posted to YouTube by lalawag, a Los Angeles-based tech …
A Clever Interruption Is Still An Interruption
Brian Wiener, CEO of 360i spoke about creating the "Agency of the Future" last week at the IAB Ecosystem conference in Carlsbad, Calif. Jodi Harris, senior editor at iMedia Connection, was there. To illustrate the need for affordable, consumer-centric innovation, Wiener related the example of "Amanda," who was shopping in a Barnes & Noble store. Amanda found a book she wanted, but before purchasing it, she took a …
Continue Reading about A Clever Interruption Is Still An Interruption →
