You Can’t Fool Brother Vaynerchuk

Gary Vaynerchuk was prank called at 5:00 am while in Austin for SXSW. Listen to how he handles it. The dude is quick.

Vaynerchuk says, “What I think is interesting here is we now live in a very transparent world and every interaction maybe recorded. The question is, if I handled this differently would it have impacted how some may look at me?”
The video was posted to YouTube by lalawag, a Los Angeles-based tech site. When I watched the video for the first time, I thought Vaynerchuk was in on it, but from his commentary above, it sounds like he wasn’t.
BTW, Crush It is Vaynerchuk’s new book.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.