You Can’t Fool Brother Vaynerchuk

Gary Vaynerchuk was prank called at 5:00 am while in Austin for SXSW. Listen to how he handles it. The dude is quick.

Vaynerchuk says, “What I think is interesting here is we now live in a very transparent world and every interaction maybe recorded. The question is, if I handled this differently would it have impacted how some may look at me?”
The video was posted to YouTube by lalawag, a Los Angeles-based tech site. When I watched the video for the first time, I thought Vaynerchuk was in on it, but from his commentary above, it sounds like he wasn’t.
BTW, Crush It is Vaynerchuk’s new book.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.