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Advertising News and Know-How
Portland client. Portland agency. This is how good things grow. https://youtu.be/Hamj5Vlx5hc Portland, Oregon’s multi-tool pioneer, Leatherman, has a lot of fans, also known as brand loyalists eager to share their testimonials of how their Leatherman saved the day – and sometimes even their lives. Over 34 years, Leatherman has received more than 4,000 such stories from around the globe. Now, Portland …
Continue Reading about Leatherman Makes Tough Tools For Adventurous People →
I used to go fishing on fishing trips to Minnesota with my grandfather. It was a big deal to go away for a week, stay in the camper, and catch a mess of Walleye. I'll also never forget looking deep down into the clean, clear blue lakes of the region. Given my upbringing and current fondness for fishing, I am a total sucker for the work Colle & McVoy turns in every year for the Recreational Boating & Fishing …
Continue Reading about Want A Participation Trophy? Fish For It. →
Someone sent Carls Jr.'s sexist adverting back to the kitchen. No more tits and ass. Now, it's about the meat, the menu, and the brand's history of innovation. https://youtu.be/DZRa_XEZrnY In case you're not sure what you're missing here, let's revisit the recent past in Carl's Jr. land. Team Tex, meet Team Mex. On 9.25.15, it’s game on. #TexMexBacon A post shared by Carl's Jr. (@carlsjr) on Sep 24, …
Continue Reading about Burger Pioneers Bump Frat Boys from The Carl’s Jr. Menu →
According to Adweek, Space150 attached Nike’s new Vapormax to a weather balloon and sent it high into the stratosphere. The shoe looks nice up there, I must admit. But why is this shoe 117,500 feet above the California desert? Is Nike just doing it because they can? Is this what "Just Do It" means today? "Look, a disembodied shoe! I want one!" Does anyone really say this or think it? As someone …
President Trump has the power to rock markets and drive a company's stock price up or down. He may not intend to upset a company's apple cart, but the outcome of his erratic actions is the same. When the man drops a Tweet Bomb from his Samsung, things are bound to explode. Melanie McShane, head of strategy at Wolff Olins believes activism is a business imperative today. "With the rise of political …
Continue Reading about Don’s Next Tweet Bomb May Land In Your Lap →
We live in a nation divided. Today, no company is safe from a presidential reprimand or widespread outrage and backlash, including damaging boycotts (well deserved, or not). In my estimation, brands must stand for something now more than ever. What's always been true about differentiating on product attributes is now also true about the community around the product, and the people who make and market the product. …
Continue Reading about Strong Brew Needed In Time of Trump →
Trump and his administration are a brand in crisis. Witness the desperation and lame wish to control the message in this bizarre attempt at a presser by Sean Spicer, the new White House Press Secretary: https://youtu.be/yfcKvAWJbL0 I'm not interested in the political calculations here. I want to focus on the marketing communications problems, which are significant. The White House Press corps is an elite …
Continue Reading about BREAKING NEWS: It’s Amateur Hour on Pennsylvania Avenue →
When you're responsible for sales at Chick-fil-A, you need to find a way to sell more chicken. You can open more restaurants as the chain is doing here in the Portland metro. According to PDX Eater, the chain opened two restaurants in the area last year and plans to open nine to 11 additional restaurants in the area in the next six to ten years. Another way to sell more chicken is to reframe the idea of what's …
Continue Reading about Breakfast Eaters Who Eat Chicken Aren’t Crazy →
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