Cadillac Canada has partnered with renowned Toronto chocolate maker Brandon Olsen on a direct mail campaign that puts a decadent twist on the standard test drive invitation. Working with its lead agency Red Lion, the automaker tucked away keys to new Cadillac CT6s inside the hugely popular “Ziggy Stardust Disco Egg” from Olsen’s trendy Toronto restaurant, La Banane. https://youtu.be/TRrBQc0e7R8 Cadillac …
“Hello Humankindness” Campaign Is Just What The Doctor Ordered
Dignity Health is the fifth largest health system in the nation and the largest hospital provider in California. The healthcare brand may also be one of the most compassionate in the land. https://youtu.be/OI0KIlIrr1Q Given the emotional turmoil saturating our media today, it's a pleasant relief to be reminded that people are caring individuals and capable of incredible acts of kindness. That the reminder …
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Social Media Marketing Is Fast; Control Freaks Step Back
If @Apple's brand team applied itself in social media channels, its flock of fanboys and fangirls would be all over it. Whether Apple needs social media to create or sustain interest is questionable, which may explain why the company that works in a new spaceship-like building barely deigns to dabble in the medium. Tim Nudd of Adweek provides context: That Apple is finally joining Instagram may be a …
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Carnival Steers Its Brand Nicely Through Choppy Marketing Waters
Although I’ve done some copywriting for a couple of different cruise lines, I’d never actually taken a cruise until my recent trip to Alaska on Carnival Cruise Lines. And I have to say, it was quite an experience, both as passenger and someone endlessly fascinated with travel marketing. Allow me to share some random observations: From the outset, the brand positioning is quite clear. Carnival owns “Fun.” That …
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Leatherman Makes Tough Tools For Adventurous People
Portland client. Portland agency. This is how good things grow. https://youtu.be/Hamj5Vlx5hc Portland, Oregon’s multi-tool pioneer, Leatherman, has a lot of fans, also known as brand loyalists eager to share their testimonials of how their Leatherman saved the day – and sometimes even their lives. Over 34 years, Leatherman has received more than 4,000 such stories from around the globe. Now, Portland …
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Want A Participation Trophy? Fish For It.
I used to go fishing on fishing trips to Minnesota with my grandfather. It was a big deal to go away for a week, stay in the camper, and catch a mess of Walleye. I'll also never forget looking deep down into the clean, clear blue lakes of the region. Given my upbringing and current fondness for fishing, I am a total sucker for the work Colle & McVoy turns in every year for the Recreational Boating & Fishing …
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Burger Pioneers Bump Frat Boys from The Carl’s Jr. Menu
Someone sent Carls Jr.'s sexist adverting back to the kitchen. No more tits and ass. Now, it's about the meat, the menu, and the brand's history of innovation. https://youtu.be/DZRa_XEZrnY In case you're not sure what you're missing here, let's revisit the recent past in Carl's Jr. land. Team Tex, meet Team Mex. On 9.25.15, it’s game on. #TexMexBacon A post shared by Carl's Jr. (@carlsjr) on Sep 24, …
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Vapormax To The Stratosphere
According to Adweek, Space150 attached Nike’s new Vapormax to a weather balloon and sent it high into the stratosphere. The shoe looks nice up there, I must admit. But why is this shoe 117,500 feet above the California desert? Is Nike just doing it because they can? Is this what "Just Do It" means today? "Look, a disembodied shoe! I want one!" Does anyone really say this or think it? As someone …
