According to The New York Times, other headlines in this new campaign from Quaker City Mercantile in Philadelphia, include "sweaty outdoor festival friendly," "extra inning friendly," "your flight just got canceled friendly," "ridiculously long conference call friendly" and "fancy hotel friendly." It occurs to me that people who encounter these ads might not know what's in these SNUS tins, nor why the package is …
Crap On A Stick, Cont.
Why, why, why? Yahoo! is launching a new ad campaign and from the looks of it, it's terrible. Naturally, Elisa Steele, Yahoo's EVP & Chief Marketing Officer doesn't see it that way. She ill-advisedly tries to sell her shit kabons on Yodel Anecdotal, a company blog. This is much more than an advertising campaign. It's our promise to you that your life online will become more personal and more meaningful with Yahoo!. …
Integrated Marketing Is The Real Deal
Once upon a time, retail advertising or what's now often called "shopper marketing" (for reasons unknown), used to take a back seat to brand-building ideas, but that's changing. According to Ad Age, P&G is one of the companies busy changing the score. If it doesn't work at the store, it's no longer a good marketing idea for Procter & Gamble Co., which increasingly is driving home this concept, known as "store back," …
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Faux Rocker Helps Sell Real Rock & Roll Roller Coaster
Universal, Orlando has a new ride called Hollywood Rip Ride Rockit, which is supported by new Spinal Tap-inspired work from David&Goliath. …
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Spotlight On NW Creative: Jelly Helm Breaks Work For Oregon Humanities
Jelly Helm left his high profile and well-paying, if not always comfortable, position at Wieden + Kennedy about a year ago. He says he's gaining momentum as a solo act now and that he feels great about his ability to provide a higher caliber of client service. The relationship with "clients" has been transformative. I feel uncomfortable even calling them clients. Partners? Part of the team? I know, ick, sounds like …
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Spotlight On NW Creative: A Welcome From the Mayor’s Office
Travel Portland has an easy "product" to package and sell to potential visitors, for Portland in pictures pretty much tells the "come and visit" story. [via author Donald Miller] …
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Corporate America’s Best Storytellers Tell Some of Their Own
Darby and I went to see Art & Copy this afternoon. In a film full of interesting and accomplished spokespersons for our industry, Lee Clow's vision of putting the inmates in charge of the asylum is the one that's most attractive to me. The film confirms that Clow is the straightest shooter and the most unconventional, fearless leader in advertising. Hal Riney also has some powerful things to say in this documentary. …
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Crap On A Stick, Cont.
As you know, we like to give out specially made awards to deserving ads. The Bud Light ad above is the lucky recipient of AdPulp's Most Creative Use of a Bassett Hound In A Beer Ad. Congrats to all involved! …