On behalf of Van Kampen Investments, Red Square Agency in Mobile, AL brings comedic timing, good casting and an alternative storyline to financial industry advertising. …
Continue Reading about Little Ricky’s Parents Save For College →
By David Burn
On behalf of Van Kampen Investments, Red Square Agency in Mobile, AL brings comedic timing, good casting and an alternative storyline to financial industry advertising. …
Continue Reading about Little Ricky’s Parents Save For College →
By David Burn
I like the payoff in this spot, but the setup bothers me. I have a hard time seeing Mr. Slob and Mrs. Neat together, and an even harder time understanding what motivates Mrs. Neat to drop her chores in order to play Mr. Slob's little ballpark game. Agency: Mendelsohn Zien Client: Hormel's Farmer John brand hot dogs [via Adweek] …
By David Burn
Attention founder Curtis Hougland explains on his firm's blog why MDC Partners--the holding company that owns Crispin Porter & Bogusky and many other fine agencies--decided to invest in his growing Word-of-Mouth concern. ...we are at an inflection point in social media, the shift from early adopter to early majority, a horizontal skill set requiring more and more vertical market expertise. Our appetite for data is …
Continue Reading about The Smart Money Goes Wherever Consumers Go →
By David Burn
Brands are increasingly turning to the entertainment industry for answers that used to be supplied by ad agencies (and in some cases still are). For instance, American Family Insurance is partnering with NBC to deliver 10 episodes of In Gayle We Trust, a comedic take on the life of Gayle Evans, a fictional American Family agent. Nestled somewhere in the middle of America, Maple Grove is populated with a host of …
Continue Reading about In Gayle Evans American Family Trusts →
By David Burn
According to Penn State Live, Jim Jansen, associate professor of information science and technology in the College of Information Sciences and Technology has been studying Twitter. What he found by looking at half a million Tweets is that 20 percent contain requests for product information or responses to the requests. "People are using tweets to express their reaction, both positive and negative, as they engage with …
Continue Reading about Today In Twitterverse: It Takes A Village To Raise A Brand →
By David Burn
CiCi's Pizza Buffet is known for cheap prices, peppy workers and a variety of pizza toppings, according to USA TODAY. With this new work from Deutsch LA, CiCi's would like to become known as the antidote to greasy food in a bag. CiCi's is not content to let salad have that position in the meal eater's mind. No way, not when pizza can have it. …
Continue Reading about McValueMeal’s Bag Man Not Looking His Best →
By David Burn
I'm glad Alex Bogusky is opening up in various social media channels of late. It's only natural for students of the business and fellow practitioners to wonder what makes a guy like Bogusky tick. Is he conditioned to win like a champion athlete? Or does he simply have a special gift for this business? I think the more Bogusky can tell us directly, the clearer the picture will be. Journalists and film makers (and …
Continue Reading about Beach Bums Basically Run This Thing →
By David Burn
Armando Bellmas, a photog in Charlotte, NC, works hard to impress art buyers and art directors at Queen City ad agencies to hire him. That means emails, lunches, Tweets and whatever else he can think of. Here's something he thought of--a postcard campaign starring himself and the agencies in his sights (literally). What I liked most about this promo campaign was that is was quick and easy. No marketing plan, no …
Continue Reading about When You Want To Be Noticed, Email Is Insufficient →
By David Burn
According to youth marketing agency, Archrival, there is no big secret to social media success, just deliver the message in a form that a college student can interpret and process on their own terms. When Nebraska Book Company, a used-textbook company, sought to launch a Student Marketing Manager Program for fall 2009, the brand decided to showcase the zany appeal of the job to prospective applicants using social …
Continue Reading about Nebraska Book Company Profits From Archrival’s Copy Test →
By David Burn
Ad Age has recognized some under-recognized agencies in its first-ever Small Agency Awards. Ad Age Editors, Jonah Bloom and Matthew Creamer say, "we had only two categories, Agency of the Year and Campaign of the Year, recognizing that dividing work by medium or discipline now is anachronistic." That kind of solid thinking deserves its own reward. Arkansas-based Rockfish Interactive was named Small Agency of the …
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