Archives for 2009

Happy New Year!

2009 is coming to a close and for many of us in media, marketing and advertising, it’s a time to be thankful for our very survival. Cheers to that! No doubt, the stormy economy hurt a lot of our businesses and cost people jobs and income, but it also forced people to rethink some old […]

I Wonder What Sam Cooke Would Think…

…about the use of “A Change Is Gonna Come” in this fine advertisement: That’s one of the many thoughts I have about this spot. It’s airing now. Tax season is just around the corner, folks!

Wolk, Brier, Schafer & Morrissey

Ian Schafer of Deep Focus, Noah Brier of Barbarian Group, Brian Morrissey of Adweek, and Alan Wolk got together at Morgan’s Hotel in Manhattan last fall to discuss current issues in marketing communications. Thanks to the presence of video cameras in the room, we can now drop in on the conversation. The Social Media Bubble […]

Largely Unrecognized, But Incredibly Famous Voices, Speak for Brands

Uncredited voiceovers can be lucrative gigs for famous actors and celebs. Which is sort of funny, because often times the voices go unrecognized. How many voices can you identify in the following presentation from Slate V?

Chillaxin’ With Some…Soda?

In the 90s people wanted a Jolt from their soda. The LA Times reports on how times change: Southern California has become the bestselling market for Mary Jane’s Relaxing Soda, a sugary drink laced with kava, a South Pacific root purported to have sedative properties. Matt Moody, a Denver nutritional supplement developer who created the […]

LinkedIn Needs To Hook It Up

Time spent on a site is one important indication of user engagement, a key factor for advertisers to consider when placing online media buys. According to The Wall Street Journal, visitors spent about 13 minutes on average at LinkedIn during October, while Facebook users logged about 213 minutes and MySpace users spent 87 minutes. Which […]

Multi-Media Art Installation Or Job Tracker? Both.

It takes vision to see beauty in data typically reserved for a spreadsheet. The technologists in the employ of Crispin Porter & Bogusky have vision. Vision to create interest in what might otherwise be nothing more than mundane housekeeping for the agency. Director of Integrated Production, Dave Rolfe, explains why his team is projecting a […]

Designing Digital Trails To Very Real Mountaintops

The trade press is fascinated by digital. Perhaps they believe their own existence depends on it, as well as the existence of the entities they daily report on. Adweek and Ad Age are both featuring articles about digital trends to look for in 2010. Ad Age reached out to Duncan Southgate and Ken Mallon for […]