Stuck In The Airport? SNUS.

SNUS_new.jpg
According to The New York Times, other headlines in this new campaign from Quaker City Mercantile in Philadelphia, include “sweaty outdoor festival friendly,” “extra inning friendly,” “your flight just got canceled friendly,” “ridiculously long conference call friendly” and “fancy hotel friendly.”
It occurs to me that people who encounter these ads might not know what’s in these SNUS tins, nor why the package is sweating–something a little product information could easily address.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.