There used to be a series of dividing lines that kept agencies in their lane. In the most simplistic terms, above-the-line agencies were separated from below-the-line agencies. Above-the-line agencies made the broadcast and print campaigns, and the below-the-line agencies did everything else. Thankfully, this weak linear construct did not survive Digital Disruption. Today, agencies of every type and size are …
Why Are Chief Marketing Officers (and Their Bosses) Bummed Out?
Are your clients feeling down in the dumps? Reports indicate a sourness in the land of titans. Fear of Uncertainty Is Bad for Business In an analysis of online content from more than 58,000 chief executive and chief marketing officers, the overall confidence among global CEOs and CMOs is down more than 20 percent, with the most significant drops in the United States (51 percent) and China (21 percent). Japan …
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You Can Relax Now. “The People Rule Again.”
Please stop thinking that Don is dumb. Don knows what he's doing. https://youtu.be/TGQzr4fwcHY Did you hear that? The people of America rule again. Not Russia Not the mob Not a made-for-TV casino king You and me. The people. We rule again. Historically speaking, we the people have never ruled America. Not even close. But facts are so pliable now. Here, look at this decimation of …
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Benzel-Busch Says, “Before You Buy the Car, Buy Into the Dealership”
Customer service is a large part of a company's ability to deliver exceptional brand experiences. Benzel-Busch Motor Car, with four locations in northern New Jersey, helps people in the Tri-State Area find their way to a new or used Mercedes-Benz, Audi, smart, AMG, or Mercedes van. But before they hand drivers the keys, they work on developing a relationship with the customer, so the customer comes back for …
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Twitter To World: Political Message Reach Should Be Earned, Not Bought
Jack Dorsey, co-founder and CEO of @Twitter, and founder and CEO of Square, made some interesting Tweets today to announce Twitter's new policy that bans all political advertising from the platform. We’ve made the decision to stop all political advertising on Twitter globally. We believe political message reach should be earned, not bought. Why? A few reasons…? — jack ??? (@jack) October 30, 2019 Dorsey goes …
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Ding Dong. Where’s Your Candy Converter?
Reese's is not sorry. The Hershey's brand is not sorry that its candy is superior. Now that Halloween is here, Reese's is not sorry if you choose to be an anti-social candy hoarder, instead of a good neighbor. https://youtu.be/m2OLV1IBFSI In Related News Ad Age reports that Hershey Co. last year put brand PR within its marketing department, reporting to Jill Baskin, chief marketing officer. The group had …
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She Walks In Beauty, Like the Night
It's hard to see details in the dark. But it's not as hard when you're equipped with the discreet low-light capabilities of Leica SL camera using M lenses. https://youtu.be/4uKAo22ppIU Shots spoke to director Barney Cokeliss about his evocative nocturnal journey set to Lord Byron’s "She Walks in Beauty," and scored by Finnish composer, Anné Kulonen. We shot in nine locations (New York, LA, New Orleans, …
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Ad People Aren’t Paid A Ton, They’re Paid By The Ton
Clients. You can't live with them and you can't live without them. Increasingly, ad pros are somehow living without them, and in too many cases it's the agency's fault. Kristi VandenBosch of VandenBosch Group in NYC asked when did our industry become so dishonest? It started with the financial model: the FTE as a unit of value. We began to sell inefficiency. The only path to growth was through more people, and …
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Mark Is Responsible. Mark Is Irresponsible.
Mark Zuckerberg testified, a.k.a. whined a lot, in front of Congress this week. U.S. Representative Katie Porter from California, a law professor and graduate of Harvard Law, cross-examined the witness. She asked Mark if he cares about privacy as he claims to do, why is he arguing in federal court that consumers can't hold Facebook liable for breaches of privacy? Um, Congresswoman, I'm not a lawyer and I don't …
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Did You Know That Bon Appétit Has 4.61M Subscribers on YouTube?
People love food-focused programming. Yet, many food brands rely on TV to carry their messages, which is an expensive way to build an audience of buyers. San Antonio-based grocer H-E-B, one of the nation's largest family-owned businesses with 350 stores throughout Texas and northeast Mexico run lots of TV commercials but only has 32K subscribers on YouTube. SUBWAY Restaurants is on TV every day, but the …
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