Customer service is a large part of a company’s ability to deliver exceptional brand experiences.
Benzel-Busch Motor Car, with four locations in northern New Jersey, helps people in the Tri-State Area find their way to a new or used Mercedes-Benz, Audi, smart, AMG, or Mercedes van. But before they hand drivers the keys, they work on developing a relationship with the customer, so the customer comes back for more.
Exceptional customer service doesn’t mean turning into a nanny. It means doing the job you’re meant to do at the highest levels possible.
Because local car dealership advertising is a category known for its screaming salesman, cut-rate deals and low-grade video quality, it’s not hard to stand out. Provided you bother to come up with concepts that truly speak to people (in their language).
To provide authenticity, a few real employees from Benzel-Busch were featured in the spots.