Quick. In a sentence tell me what your agency is all about. Come on, we don't have all day. Ad People Can't Seem To Sum Themselves Up Darren Woolley is the founder and global chief executive of TrintityP3, an independent global marketing management consulting company. Q. A what? A. He's a consultant. Over the past two decades, I have seen more than a thousand agency credentials presentations, either …
Marketing Philistines Are Everywhere. Don’t Be A Marketing Philistine.
"Training in marketing makes marketers better. It’s the way we all improve and ultimately move the discipline of marketing forward" -Mark Ritson Mark Ritson is a Marketing Week columnist, consultant and adjunct professor at Melbourne Business School. Last year, he wrote about marketing philistinism. I didn't see the article then, but I see it now. To be a philistine today means to be ignorant and lacking in …
Continue Reading about Marketing Philistines Are Everywhere. Don’t Be A Marketing Philistine. →
Helsinki Has Sass, Declares Itself World’s First “City As A Service”
Finland is north. For some technology workers, it's true north. Helsinki and some of Finland’s most renowned tech companies launched a talent attraction campaign in September branding Helsinki as the world’s first City as a Service (CaaS). The campaign received close to 7,000 applications of tech professionals interested to relocate to Helsinki. “Finding the best talent in the world is critical for us and …
Continue Reading about Helsinki Has Sass, Declares Itself World’s First “City As A Service” →
No One Wants To Be Shot While Shopping for Slacks (Nor At Any Other Time)
Another Monday in America. Another lethal discharge of weapons at a Walmart store, this time in Duncan, Oklahoma. Oklahoma, it must be noted, is an open-carry state. Oklahoma state law explicitly authorizes open carry of both loaded and unloaded shotguns, rifles, and handguns without a license. https://youtu.be/4K-A5MTxjIM It's Okay To Be Afraid I am wondering, are you scared to shop at Walmart? It's okay …
Continue Reading about No One Wants To Be Shot While Shopping for Slacks (Nor At Any Other Time) →
China’s “Singles Day” Is the Definition of Retail Exuberance
Singles Day is not a dating app that you have yet to try, although it was originally created by a group of Chinese university students as an anti-Valentine's Day celebration. https://youtu.be/nH5Nj23-tuU Singles Day, which occurs on 11/11 each year, was quickly co-opted by Alibaba.com in 2009 and today it is a global online shopping event that mints money for online superstore Alibaba and its largest …
Continue Reading about China’s “Singles Day” Is the Definition of Retail Exuberance →
Your Ego Will Lift You Up, But Eventually, There’s A Wicked Fall from False Heights
One of the first challenges a person faces in the advertising business is the need to grow a thick skin. Like yesterday. Sadly, it's a lesson unlearned by way too many acting professionals, inside and outside of media, marketing, and advertising. According to Suzanne Pope, professor of advertising at Humber College in Toronto, Ontario, Canada, a percentage of advertising students that she teaches also suffer …
California Dreamin’ On Such A Winter’s Day
Does digital advertising work as intended? Several loud, convincing voices say no. This is what Econsultancy says: "The fact that some of the brightest, most qualified minds in the industry are admitting that digital advertising’s supposed efficacy is more myth than reality isn’t likely to dent advertisers’ faith in digital ads. But savvy advertisers might rethink their approach to digital channels." Why do …
Continue Reading about California Dreamin’ On Such A Winter’s Day →
There’s Value In Being Counted
Sadly, the question of who belongs in America hasn't been settled yet. Presidents Tweet about it, talking heads flap their gums about it, and the Supreme Court rules on it. One thing that we do know for sure, Native peoples belong here. And the U.S. Census wants to make sure Native peoples are counted. According to the U.S. Census, there are more than five million American Indians and Alaska Natives, making up …
Nature Needs Heroes and Your City Needs You
Why do urban artists wear Timberland? Could it be that Timberland works harder than most to appeal to young urban customers? In this new campaign from Timberland and their agency, Pereira O’Dell, the brand's "Nature Needs Heroes" platform and commitment to a greener world is front and center. In an interesting twist, the campaign presents community and urban spaces as overlooked forms of nature—nature in need …
Continue Reading about Nature Needs Heroes and Your City Needs You →
Movie Star, UT’s Minister of Culture, and Man About Austin Speaks Volumes
Matthew McConaughey loves Texas, and man, his enthusiasm is highly infectious. https://youtu.be/8oUbReWCDVk "In Austin, nobody's too good, but everybody's good enough," says the M.O.C. That's the spirit of true Texans, and the M.O.C. understands the need to lead people who are new to the state to embrace "The Cowboy Code." In his charming rambling Texan way, the M.O.C. wisely points out that, "We don't lie, …
Continue Reading about Movie Star, UT’s Minister of Culture, and Man About Austin Speaks Volumes →
