Sadly, the question of who belongs in America hasn’t been settled yet. Presidents Tweet about it, talking heads flap their gums about it, and the Supreme Court rules on it.
One thing that we do know for sure, Native peoples belong here. And the U.S. Census wants to make sure Native peoples are counted.
According to the U.S. Census, there are more than five million American Indians and Alaska Natives, making up almost 2% of the population (2.9 million identify as solely American Indian or Alaska Native, and another 2.3 million identified as multiracial).
The Native population rose by 1.1 million, or 26.7%, between the 2000 and 2010 census. That’s much faster than the general population growth of 9.7%.
“Who I Am,” a new PSA for the U.S. Census, is a celebration of tribal and individual diversity that encourages American Indians to participate in the 2020 census. Montana ad agency G&G collaborated with Lucky Post on the spot.
The voice-over, recorded at Lucky Post, is delivered with a poetic cadence by actor Arthur Redcloud. Redcloud starred in The Revenant.
“The genuine emotion in Arthur’s voice really grounds the project with commanding intensity,” says Audio Engineer Scottie Richardson. “During the session, we talked about how there are over 200 tribes in the US, so there was no way to mention them all. Editing the voiceover to connect with Sai Selvarajan’s quick cuts and the drum track helped convey this multitude.”
Creative Group Head/Writer: Michael Gray
Account Director: Zach Gray
Creative Director: Joani Gray
Production Company: Lucky 21
Director: Jeff Bednarz
Post: Lucky Post
Editor: Sai Selvarajan
Assistant Editor: Juan Vargas
Color Artist: Neil Anderson
Audio Engineer: Scottie Richardson
Finish: Tim Nagle