The Lacey Study, a sound comedy, is a serial radio program seeking an audience and possibly a sponsor. According to The Wall Street Journal, serials proliferated in the 1920s, and many eventually made the leap to television, including "Guiding Light," which is only now about to end its 72-year run. Creators of the show James Cohen and Andrew Bergmann come from a moving pictures background, but they deliberately …
Life is Not a Two-Page Visual Solution Spread
We do a lot of commenting here on AdPulp about new campaigns and brand efforts. What's interesting is, many of our topics come from other blogs, press releases, Adweek and Ad Age. That's not an accident. Lots of brands and ad agencies are going to great lengths to get added publicity for their campaigns--and that's as much a part of the campaign as anything else. All the elements matter now--because any piece of it …
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Zen and the Art of Account Service
Here's a great piece of dialogue from this week's episode of Mad Men: Sterling: Wasn't even on the (org) chart. My name's on the wall out there. I like to think I'm rich, they can't hurt me. Cooper: That's a mistake. Sterling: I'm being punished for making my job look easy. Although, that kid Guy, he has a spark. He is a pure account man. Cooper: And what is that job all about? Sterling: I don't know. It's about …
I’m Surprised That Poor Taste Sells Good Taste
Mr. Sub has a promise to make to Canadians. When it comes to the quality of their subs, you'll never get an unfortunate surprise. "The insight for this campaign about 'no surprises' comes right out of the product itself," says Gary Watson, Co-Creative Director at Bos, Toronto. Huh? We're consistent is the best Mr. Sub has to offer? I'm surprised by how low the brand is aiming. …
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Stuck In The Airport? SNUS.
According to The New York Times, other headlines in this new campaign from Quaker City Mercantile in Philadelphia, include "sweaty outdoor festival friendly," "extra inning friendly," "your flight just got canceled friendly," "ridiculously long conference call friendly" and "fancy hotel friendly." It occurs to me that people who encounter these ads might not know what's in these SNUS tins, nor why the package is …
Crap On A Stick, Cont.
Why, why, why? Yahoo! is launching a new ad campaign and from the looks of it, it's terrible. Naturally, Elisa Steele, Yahoo's EVP & Chief Marketing Officer doesn't see it that way. She ill-advisedly tries to sell her shit kabons on Yodel Anecdotal, a company blog. This is much more than an advertising campaign. It's our promise to you that your life online will become more personal and more meaningful with Yahoo!. …
Integrated Marketing Is The Real Deal
Once upon a time, retail advertising or what's now often called "shopper marketing" (for reasons unknown), used to take a back seat to brand-building ideas, but that's changing. According to Ad Age, P&G is one of the companies busy changing the score. If it doesn't work at the store, it's no longer a good marketing idea for Procter & Gamble Co., which increasingly is driving home this concept, known as "store back," …
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Faux Rocker Helps Sell Real Rock & Roll Roller Coaster
Universal, Orlando has a new ride called Hollywood Rip Ride Rockit, which is supported by new Spinal Tap-inspired work from David&Goliath. …
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