Radio Is Fertile Ground For Story

The Lacey Study, a sound comedy, is a serial radio program seeking an audience and possibly a sponsor.
According to The Wall Street Journal, serials proliferated in the 1920s, and many eventually made the leap to television, including “Guiding Light,” which is only now about to end its 72-year run.
Creators of the show James Cohen and Andrew Bergmann come from a moving pictures background, but they deliberately steered away from the saturated field of Internet video. “We saw a niche. There are obviously less outlets for this to get broadcast, but on the other hand, there’s hardly anybody doing it,” says Cohen.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.