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Advertising News and Know-How

Advertising News and Know-How

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Spotlight On NW Creative: Jelly Helm Breaks Work For Oregon Humanities

Jelly Helm left his high profile and well-paying, if not always comfortable, position at Wieden + Kennedy about a year ago. He says he's gaining momentum as a solo act now and that he feels great about his ability to provide a higher caliber of client service. The relationship with "clients" has been transformative. I feel uncomfortable even calling them clients. Partners? Part of the team? I know, ick, sounds like …

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Corporate America’s Best Storytellers Tell Some of Their Own

Darby and I went to see Art & Copy this afternoon. In a film full of interesting and accomplished spokespersons for our industry, Lee Clow's vision of putting the inmates in charge of the asylum is the one that's most attractive to me. The film confirms that Clow is the straightest shooter and the most unconventional, fearless leader in advertising. Hal Riney also has some powerful things to say in this documentary. …

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Well Funded Legal Team Chases Online Tricksters

Tim Cranton, Microsoft's Associate General Counsel, writing on Microsoft On The Issues explains the company's latest moves against cyber-criminals. Today, Microsoft filed five civil lawsuits, the first of their kind against a nasty phenomenon known as malvertising. That's the industry term for malicious online advertising. Microsoft works with the other leading providers of online ad platforms to mitigate the threat …

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StarterCards Boost Entrepreneurs–And The Agency Behind Them

Elizabeth Baskin is the founder of Tribe, an ad agency in Atlanta, so it's not a surprise that she's a fan of entrepreneurs. But she's taking it a step further with StarterCards, a series of cards offering easy steps for entrepreneurs to follow when starting a new business. And while you can order a set of real cards on the website, for just 99 cents you can download a sneak preview "Start Your Own Company" iPhone …

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Adlandia’s New Creative Challenge: Episodic Thinking

On October 8th, Ikea's EasyToAssembleTV moves into its second season on MyDamnChannel. The branded entertainment series created by and starring actress Illeana Douglas has been viewed over one million times and is gaining momentum, according to Ad Age. And the client loves it. Ikea's marketing chief, Magnus Gustaffson, took a hands-on role with the project as executive producer, but gave Ms. Douglas and her …

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