McDonald's does do a lot of interesting outdoor executions. Here's a lamp post from downtown Vancouver, courtesy of agency Cossette Post. Hat tip to Direct Daily. …
Music Videos Are Commercials For The New Album — This One Features The Retailer’s Logo Throughout
BTW, Pearl Jam is on tour right now. They're playing Vancouver, WA next Saturday, the 26th, with Ben Harper opening. …
A Sales Promotion History Lesson
The Wall Street Journal is paying homage to one of the founders of Sales Promotion, Robert M. Sandelman, who died Sept. 13 at 81. His idea was to appeal directly to the consumer through mailings, coupons, rebates, demonstrations and in-store entertainment -- things that cut out the cost of broadcast or print ads. "Advertising is a selling message in a medium the client rents," Mr. Sandelman told the journal …
News Gathering In The Information Age
High Jive rightly thought I'd be interested in reading Michael Miner's rambling piece in Chicago Reader about the struggle for survival at the Sun Times. There's a discussion about the need for the paper to become much more local in its coverage and how the move to centralize ad sales in downtown Chicago hurt the Sun Times, which operates several suburban titles. There's also discussion about overpaid "celebrity" …
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Little Ricky’s Parents Save For College
On behalf of Van Kampen Investments, Red Square Agency in Mobile, AL brings comedic timing, good casting and an alternative storyline to financial industry advertising. …
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Feminists, Look Away
I like the payoff in this spot, but the setup bothers me. I have a hard time seeing Mr. Slob and Mrs. Neat together, and an even harder time understanding what motivates Mrs. Neat to drop her chores in order to play Mr. Slob's little ballpark game. Agency: Mendelsohn Zien Client: Hormel's Farmer John brand hot dogs [via Adweek] …
The Smart Money Goes Wherever Consumers Go
Attention founder Curtis Hougland explains on his firm's blog why MDC Partners--the holding company that owns Crispin Porter & Bogusky and many other fine agencies--decided to invest in his growing Word-of-Mouth concern. ...we are at an inflection point in social media, the shift from early adopter to early majority, a horizontal skill set requiring more and more vertical market expertise. Our appetite for data is …
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In Gayle Evans American Family Trusts
Brands are increasingly turning to the entertainment industry for answers that used to be supplied by ad agencies (and in some cases still are). For instance, American Family Insurance is partnering with NBC to deliver 10 episodes of In Gayle We Trust, a comedic take on the life of Gayle Evans, a fictional American Family agent. Nestled somewhere in the middle of America, Maple Grove is populated with a host of …
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