Mr. Sub has a promise to make to Canadians. When it comes to the quality of their subs, you’ll never get an unfortunate surprise.
“The insight for this campaign about ‘no surprises’ comes right out of the product itself,” says Gary Watson, Co-Creative Director at Bos, Toronto. Huh?
We’re consistent is the best Mr. Sub has to offer?
I’m surprised by how low the brand is aiming.