Advertising News and Know-How
By David Burn
According to BusinessWeek, Apple Computer--a company with plenty of critics in the environmental movement--is working to change the debate about carbon emissions. Company executives say that most existing green rankings are flawed in several respects. They count the promises companies make about green plans rather than actual achievements. And most focus on the environmental impact of a company's operations, but …
Continue Reading about Apple Makes Itself Look Bad In Order To Look Good →
By David Burn
Shelby Bonnie, the CEO of Whiskey Media wants to kill the tradition of buying online ads on a cost per thousand (CPM) basis. In a guest post on TechCrunch, Bonnie argues: OK, Advertising Week just ended... does anyone else feel like the online advertising industry is the orchestra, playing on while the Titanic is sinking? I have been in the Internet media space for 16 years and will start by stating the obvious: The …
By David Burn
Okay. We have a winner. Nicely done, Arnold. [via The Denver Egotist] …
By David Burn
Ric Flair of Charlotte, NC, also known as "The Nature Boy," is one of the most well known professional wrestlers in the world and a a 16-time World Heavyweight Champion. I'm sure he'll be a winner for the Tar Heel state's lottery, as well. [via YesButNoButYes] …
Continue Reading about “Nature Boy” And The Lottery – A Perfect Tag Team →
By David Burn
On Wednesday, Microsoft introduced Looking Glass, its new social media monitoring tool at Advertising Week in New York. Christopher Heine at ClickZ rightly notes that the field of social media analytics is fast maturing, but Microsoft's ability to integrate key business elements like customer databases, CRM centers and sales data via Microsoft's enterprise platforms like Outlook and Sharepoint could be a big win for …
Continue Reading about Listen, Learn, React. This Is Your Daily Media Practice. →
By David Burn
Welcome to Optimism is sharing a "small selection" of videos prepared by WK London for Nokia's world conference in Stuttgart earlier this month. Here's one: …
Continue Reading about Skating Through London And Other Shorts →
By David Burn
Want to create a new flavor of vitaminwater? Great. The brand is asking its fans to help develop the next vitaminwater flavor which will be sold in stores in the spring of 2010. [via Make the Logo Bigger] …
By David Burn
The crew at Brains on Fire reveal themselves: …
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