"Transmit the message, to the receiver hope for an answer some day" -David Byrne Media Arts & Disruption, a TBWA\ blog, kindly offers up Lee Clow's philosophy on the state of the ad game today. Or "media arts" game, as the case may be. It's a short but stimulating read. For instance, here's one key paragraph: I also believe that we can't treat people as consumers anymore. They have already become audiences. They …
When You Bring The Heat, You’ll Be Asked To Stoke The Fire
Again, the writing on Mad Men is penetrating and on point. In this week's episode, the powers that be put the squeeze on Don after he brings a big fish (Conrad Hilton) into their deepening pond. The partners want Don to sign a three-year contract to ensure he doesn't just get up one morning and decide to walk, with or without said hotelier. Naturally, Don resists and Bertram Cooper persists. As I said last week, …
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Sports Heroes Are The Embodiment of Story
According to Creative Social, 180/Amsterdam and 180's offspring agencies Riot & Detail are making graphic novels the content centerpiece of the new Adidas Football campaign. Fans can pick up a graphic novel in store and an i-Phone app is on the way. To bring these stories to life 180 enlisted the help of three of the best Graphic Novel artists around: Jae Lee, J G Jones and Ryan Benjamin. …
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Money Evaporates from Big Media’s Moat
New York Times media columnist, David Carr, read an advance copy of The Curse of the Mogul: What's Wrong With the World's Leading Media Companies. He says the book maintains that in the aggregate since 2000, large media companies have written down $200 billion in value. After more than 100 digital business deals since 2000, Sony, Time Warner, NBC Universal, Disney, Viacom and the News Corporation have mostly written …
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Turning Hard Work Into Hardware
If you're searching for the agencies with the largest trophy cases, here's a good place to begin. Creativity compiled results from six leading awards shows--ADC, AICP, ANDYS, Cannes, Clios, D&AD and One Show--to come up with this top ten list of most awarded agencies in the world. …
What A Waste
Last week we brought your attention to Yahoo's creatively challenged $100 million ad push. Here's the TV piece of the new You-centric campaign: Sadly, this ad looks like any number of credit card or soft drink ads we've all seen a thousand times before. By showing us a world of diversity, we are meant to find ourselves in the mix and agree, "Yeah, that's me!" But who does that? Yahoo might be a solid company with …
Success Is Being Good To Yourself
Alex Bogusky is offering some thoughts on success and how one pursuing an ad career might achieve it. Don't expect anyone else to be responsible for who you are or what you do. The best people in the business are really decent people. All the awful backstabbing people you hear about are not the best people. They are all very average. And that kind of thing will never take you past being average. I've known people …
Today In Twitterverse: No Need To Tweek
Moses Ma, a partner at Next Generation Ventures, writing in Psychology Today says Twitter "acts to fill a deep psychological need in our society." ...we are a culture starved for real community. For hundreds of thousands of years, human beings have resided in tribes of about 30-70 people. Our brains are wired to operate within the social context of community - programming both crucial and ancient for human …
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