Why did Fallon/London got to Seydisfjordur, a small village in Iceland, and fill it with speakers that played music from the likes of Death In Vegas, Bob Dylan and the Guillemots? To make a short film, of course. "Believe in superior sound experiences," Sony says. Okay, I will. [via Creative Review] …
So Much For Saturn
Ad Age reports that "It's the end of the road for Saturn, as General Motors pulls the plug on the iconic car brand following an11th-hour breakdown in talks with would-be buyer Roger Penske." Penske terminated the deal because it was unable to secure a source of new product beyond what GM would build on contract. …
Branded Utility Worth Paying For
Kraft has long helped busy people plan their meals. Now, the foods giant is helping busy people with an iPhone and $.99 plan their meals. Ad Age spoke to Ed Kaczmarek, director of innovation-new services at Kraft Foods, about the brand's decision to charge for their iPhone App. We look at iFood Assistant as a natural evolution from product to service. We look at it as providing the consumer with a service that's of …
Spotlight On NW Creative: Ben’s Cork Cards
Ben Sellon is a 25-year old copywriter living in Portland and looking for work. Naturally, he mingles with industry types and hands out his card. But in Ben's case it's not just a business card that he hands out. Rather, it's a hand-made statement about his DIY ethos, his willingness to get his hands dirty (literally), his design aptitude and his unique creative vision. Yes, a business card can do all that, when the …
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Progresso, Your Soup May Be Too Good
Product glorification by Saatchi & Saatchi New York. Ads directed by Jim Jenkins from O Positive. [via Media Post's Out to Launch] …
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Industry-Specific Blog-Like Media Creations Are Talk of the Town
Simon Dumenco, a.k.a. the "Media Guy" at Ad Age, recently had a conversation with veteran journalist and entertainment-industry reporter Sharon Waxman about her success with The Wrap. I love her insight on what it takes to be successful online (from an editorial point of view). I'm learning and evolving as a writer and as an reporter, and I've allowed myself to be a lot more personal with The Wrap than I've ever …
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Whatever The Lie, It Will Be Told As Long As We Have The 1st Amendment And Rich Guys Willing To Pay For A Soap Box
When does advocacy work cross the line and become propoganda? I don't know, but I know it when I see it. Excuse me? Legions of rational minds disagree. With the help of The Washington Post, Eric Berger, a science writer at the Houston Chronicle draws a straight line from the sham known as CO2isGreen to Corbin J. Robertson, Jr., of Houston. Robertson is chief executive of Natural Resource Partners, a coal company. H. …
You Can Run, But You Can’t Hide (Unless You Leave All Your Devices At Home)
Ad Age is reporting that Mother/New York is working with NBC Local Media to create hyperlocal content solutions in 10 key U.S. markets. ...the partnership with NBC will see the agency playing at the intersection of advertising, marketing and programming, potentially creating new kinds of content in the burgeoning local arena. Mother Productions will have a staff of 12-15, including writers, motion designers, editors, …
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