So Much For Saturn


Ad Age reports that “It’s the end of the road for Saturn, as General Motors pulls the plug on the iconic car brand following an11th-hour breakdown in talks with would-be buyer Roger Penske.”
Penske terminated the deal because it was unable to secure a source of new product beyond what GM would build on contract.

Comments

comments

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.